The exhibition engulfs the visitors in room-sized light projections of the Dutch painter’s famous artworks, including Starry Night and Sunflowers, which are backed by an original soundtrack. Set in a former newspaper printing factory, visitors can experience part of the exhibition by car from June 18 to 28.
Fourteen cars at once will be allowed to park inside to take in the 35-minute light show with music. Tickets for the drive-in experience, priced at CAD$94.99, are already sold out. The original was slated to open on May 1 but the opening was pushed back as its organizers revamped their concept.
Art-directed by Massimiliano Siccardi with music composed by Luca Longobardi, the exhibition has been organized by the same company that staged the popular Atelier des Lumières light show in Paris, which drew more than two million visitors. While such blockbuster digital experiences were on the rise in 2019, our new reality threatens their existence as people are no longer comfortable being crammed together inside.